serena is trying to sell a new line of ultrasound imaging equipment. unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. serena is trying to identify innovators in her market, knowing these customers will most likely buy one for each office in their practices. reposition his products. not need any service or support when using the product. spread positive word-of-mouth to other physicians. create demand among the late majority.