You are a professional business consultant employed by Capita Global Sdn Bhd. Malaysian Airline System Berhad (MAS), has come to you requesting your advise on strategic planning of the firm. Below are the questions:
Introduction of Strategic Management
Background of MAS
Evaluate current objectives and strategies of an organization
Describe two major period of unprofitability of MAS
SWOT Analysis
Conduct industry analysis for MAS
Competitive Advantage of MAS
Describe the strategic options available
Make appropriate choice for MAS
Conclusion
Reference