Since you are the change leader, your first step is to map the change using a change management model. You are aware of the extensive change the organization is undertaking with a shift in production to consulting. However, profitability has still declined even with training and resources in place.
As the change leader, select one of the change management models and map out the organization's goal of changing the culture from the more traditional manufacturing environment to one of a contemporary consulting environment.
Conduct academic research and create a proposal to the CEO and board in which you complete the following for approval of the change plan:
Explanation for why the change model being used is most effective for this change.
Description of the change map to include details for each step.
Examples of what to expect during the change process.
Explanation for each of your recommendations in each step of the change model.
Remember that this is a proposal. Make sure to format your paper properly for your proposal. A proposal is a persuasive document, so make sure to use proper language and tone. Remember, you are the change leader and you are writing to the CEO. So use a tone in your proposal that is specific to your audience (the CEO).