Lecture 2 covers 3 perspectives (behavioral economic, sociological, psychoanalytical) on what drives consumption choices. Pick a single consumption event, such as going to a restaurant, buying a car, or any similar choice situation you like and:
1. Describe how each of the 3 perspectives applies to your chosen situation.
2. Compare the perspectives to one another.
3. Provide your view on which types of consumption situations are best matched to certain perspectives and why, using your own example. Make sure to demonstrate an understanding of the literature, particularly the literature assigned for lecture 2 & 3.