The practitioner was Ivy Lee who was credited as being the first to realize the fallacy of publicity unsupported by good deeds, was among the first to use the handout on a large scale, and had great impact on the practice by issuing a "declaration of principles" in 1906.
Ivy Lee was an early practitioner and the originator of the explanatory approach to public relations. He not only practiced public relations but rigorously explained its purpose and defended its actions.
