Answer:
c. paying lower prices to its suppliers.
Explanation:
A : clearance of discontinued inventory.
Clearance is most often used when a shop wants to clear a particular stock line. reduce sell price with effect in gross margin
B : selling products with a lower markup.
Markups are the ratio of gross profit to sales price.
D : increased competition resulting in a lower selling price.
lower prices will lead to higher sales volumes, which may make up for the lower profit margin
