Answer:
Premium pricing
Step-by-step explanation:
Premium pricing is defined as setting a price higher than your competitors or rivals for offering unique features and services.
Just like audi and mercedes are premium brands in cars because of their quality, product designs and marketing tactics.
Just like the above example, the situation in question is same. The theater have offered unique features and comfort to its customers that they have set a higher price than competitors to achieve a premium position.
