Answer:
Buying motives are the inner drives in customers that push them to buy a product or a service. They are the needs and wants that customers strive to satisfy by purchasing goods or seeking services.
Explanation:
Understanding the buying motives of a target market is essential to a business because of the following reasons.
- The motivate will guide the business in its product planning and developments.
- Motives influence supply and pricing policies.
- Motives form the basis for marketing and promotional activities.
- Buying motives determine products distribution channel.
