Senior executives at a large tire company learned that one line of tires had a tendency to fall apart in very warm weather. This resulted in several vehicle accidents in the Middle East and South America. However, the executives did not hear about these problems until several weeks after they were known to lower-level managers. Although the senior executives encourage staff to communicate all information, the lower-level staff held back the information for fear that they might lose their jobs. Which communication concept best describes this communication situation?*
A. Media richness
B. Persuasive communication
C. Filtering
D. Flaming
E. Information overload

Filtering is basically involvement of an intermediary in the communication line, and this basically results in change of data transferred, and alteration of information, missing of information etc.

As the lower management did not speak to senior management about the actual causes of such failure and accidents, and accordingly because of mis-communication the management did not consider such issues.

This resulted in poor performance.

All other factors stated are not valid.