Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

Question

blackoak2227 blackoak2227

08-11-2019
Computers and Technology

contestada

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

Respuesta :

Otras preguntas

Los criminales (huir) de la escena del crimen.

Let a and b be two disjoint events such that p(a) = .20 and p(b) = .60. what is p(a and b)?

Two rescuers begin high-quality cpr while the third rescuer leaves to get the aed. what action supports 2 rescuer cpr?

Is it true more than 5 million collision occur every day

Describe five types of fruits

which of the following points is in the solution set of y

Which reason provides the best explanation of why a bar graph was selected to show the data in the table?

Which statement is a correct interpretation of the vertical line test? If only one vertical line intersects the graph at exactly one point, the graph represents

Write a balanced chemical equation for the standard formation reaction of solid sodium hydrogen carbonate nahco3 .

Suppose that a consumer's total benefit is $4 for consuming one cup of ice cream and $7 for consuming two cups of ice cream. the consumer's willingness to pay f

ofentsemaphalla ofentsemaphalla · Answer 1 · 2019-11-08T22:42:43+01:00

ofentsemaphalla ofentsemaphalla

08-11-2019

Answer:

Brand Extension

Explanation:

Brand extension is using a brand name for a new product or class of product or service.

A brand extension takes advantage of a well-known product's prestige and success to start a new product.

There must be a logical link between the original product and the new item to be effective. The opposite effect, product dilution, may result from a weak or non-existent relationship.

Answer Link