Answer:
First movers
Explanation:
Pioneers are first movers or let’s say first comers that are established in a business. By being the first movers, they have competitive advantage over later comers.
They initially establish an initial market lead by being the ones that gives an impressive fractional command of the market forces due to the fact that they came at a time where the market is young. They thus, seize the opportunities to establish their command and grip on the market to get a fair hold of the market before other businesses come and take their own portion of the market shares
