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Zach notices that sales of the company's best products are declining. He gathers together his sales staff to generate solutions to the decline in sales. He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others. Zach is usingA) Blast! Then Refine.B) trial and error.C) generation.D) group think.E) brainstorming.

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sandlee09

Answer:

E) brainstorming.

Explanation:

Based on the scenario being described within the question it can be said that in this situation Zach is using the technique of brainstorming. This term refers to a group creativity technique in which members of the organization come together and spontaneously contribute any and all ideas they may have towards solving a specific problem that the organization is facing.

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