Answer: Makers--E
Explanation:The VALS system is a system that describes the Values, Attitude lifestyles of individuals and their responsiveness to buying products. Understanding this system, affords businesses the opportunity to tailor their products to suit their target consumers.
The Makers are characterized as being practical and expressive, having skills which enable them to carry out their task successfully. They value family life and therefore cut down on frivolities and non functional possessions. when it comes to consumption, they would rather go for the basic essential commodities that have value than luxury goods.
Therefore, A hardware store is interested in reaching people who are characterized by the VALS system as being practical,down-to-earth,and self-sufficient who like to work with their hands,the MAKERS category.
