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Blockbuster was a heavy hitter in the video rental business for years, but as technology changed and customers tired of paying late fees, other competition arrived. Netflix structured its offering to customers with no late fees, convenient movie delivery and return, and helped drive Blockbuster out of business. A company can be a failure if it doesn’t put which marketing guideline as its main focus?

Respuesta :

Answer:

The answer is "Technical excellence"

Explanation:

In this question, it feels that the company will lose the customer because it couldn't predict or eradicate losing its consumer so, this problem often jeopardizes its consumer's safety, performance, and expenditure.

In this scenario, Groundbreaking sacrificed the consumers as its emerging challenges on the marketplace like Netflix can not be predicted.

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