contestada

This activity is important because managers face the difficult task of planning, implementing, and evaluating marketing programs once the firm has decided to compete in the global market. As marketing mangers develop the marketing program, they must balance the cost savings of standardization against the benefits of customization.
The goal of this exercise is to demonstrate your understanding of the different types of product and promotion strategies firms utilize as part of their global marketing programs.
Roll over each company name to read the description of the firm's strategy, then drop it onto the correct product and promotion strategy within the graphic.
1. Shiseido
2. Breathe Right
3. Toyota
4. Maybelline
5. Gasoline Producer
A. Product Extension Strategy
B. Product Adaptation Strategy
C. Product Invention Strategy
D. Communication Adaptation Strategy
E. Dual Adaptation Strategy

Respuesta :

jepessoa

Answer:

1. Shiseido  ⇒ A. Product Extension Strategy : usually carried out for products that are in their maturity phase and the focus is placed on extending the product's life-cycle.

2. Breathe Right  ⇒ D. Communication Adaptation Strategy : focuses on changing the content of the communication strategy so that customers are aware that the product or service changed, offers new features, etc.

3. Toyota  ⇒ C. Product Invention Strategy : focus placed on developing new products that can be technology-driven, customer-driven or competition-driven.

4. Maybelline  ⇒ B. Product Adaptation Strategy : focuses on changing or altering existing products in order to satisfy the needs of different customers on different markets.

5. Gasoline Producer ⇒ E. Dual Adaptation Strategy: focuses on adapting a company's product in order to satisfy different domestic needs, e.g. Gasoline sold in California is not the same as gasoline sold In Texas due to stricter environmental regulations.  

Otras preguntas