Company-level goals such as increasing revenue, cutting costs, and maximizing return on investment are called strategic goals.
Strategic goals are the particular financial and non-financial objectives and achievements that a firm intends to attain over a certain time period, often the next three to five years.
As an example, if you want to enter new markets, you might establish a target of entering X, Y, and Z markets by a given date. You might even establish a target of having 15 regional markets by a certain date.
Customer insights, a SWOT analysis, your corporate values, your organization's competitive advantages, specific targets on a quarterly or yearly timeframe, and a high-level project roadmap, if you have one, should all be included in your strategic plan.
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