Many service marketers employ training and standardization to limit the (b) perishability of service expertise.
Perishability is a marketing term that describes how service capacity cannot be preserved for future selling. It is a fundamental notion in service marketing.
Intangibility, inseparability, fluctuating demand, service pricing, heterogeneity, and variability are also important aspects of services.
Perishability is a property of products and services that prevents them from being stored for sale at a later date.
Consider perishable foods to better understand perishability. Perishable foods are those that have a short shelf life and will degrade in a short period of time.
Perishable refers to any product or service that cannot be stored.
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